Strategi Map


We can develop a strategy to help you focus on a particular market segment based on Robert S. Kaplan and David P. Norton’s Strategy Maps. We identify the right strategy and develop strategies with your company.

Our definition

In business, the concept of strategy maps was introduced by Robert S. Kaplan and David P. Norton. The starting point will be the book “Strategy Maps by Robert S. Kaplan and David P. Norton.”

Kaplan and Norton is credited with the development of the Balanced Scorecard in 1992. The main theme of the Balanced Scorecard is to provide organizations metrics used to measure their success. The underlying principle was that you can not manage what you can not measure.

Based on the experiences of organizations that have successfully implemented the Balanced Scorecard, Kaplan and Norton came to realize that there were two major factors that made organizations implementing Balanced Scorecard luck – the elements of focus and alignment. Organizations while preparing the scorecard for themselves, were forced to rethink their strategic priorities and describe their strategies. This led Kaplan and Norton to a further principle – you can not measure what you can not describe. Strategy maps that had previously been part of the process of building the Balanced Scorecard, now became the central theme.

Balanced Scorecard has evolved from a performance management tool for a comprehensive strategy management tool.

Strategy Maps are a way to describe a macro perspective of an organization, strategy, and providing it with a language in which to describe their strategy in preparation for the measurements to assess performance in relation to their strategies.

Strategy Maps were briefly discussed in Kaplan and Norton’s book on the Balanced Scorecard. A more comprehensive treatment offered in their 2004 book – Strategyi Maps.

Contact info

Consultlocus A/S
Jægersborg allé 1
2920 Charlottenlund

Phone number: + 45 39294900